![]() ![]() Overdrive Interactive is an award-winning digital marketing agency that helps leading companies compete and win in the online space. Watch out for the “like” and “message” buttons.Īnd there you have it, 9 ways to optimize your banner to cross-promote, provide consistent branding, educate users about your product and people, and/or inspire users. Notice the position of HP’s slogan in the different channels. There are some small modifications that you should keep in mind- for example, on a desktop screen, Facebook and Twitter’s banner image gets cropped by the profile image. In fact, most of the brands mentioned above used the same images on their other channels. Twitter wants to drive users back to twitter (…of course) with an inspirational hashtag that fits right in with the “professional network”.Įven though we focused on LinkedIn, you can use any of these tactics on your other social channels. Therefore, this is probably part of a smart effort to drive their LinkedIn audience to Twitter and Facebook. But Siemens has 1 million followers on LinkedIn, 90 thousand followers on Twitter, and 365 thousand followers on Facebook. This is another example of ways to use the banner image to drive traffic back to your website. Any interested users can quickly find the link and click-through to their website to download the report. Ericsson’s Latest ReportĮricsson combined their banner image and pinned post feature to promote their latest report. So this is precisely the type of content that they will be interested in. LinkedIn is for professionals looking for ways to learn and grow professionally. Salesforce EventsĪre you planning to host or participate in a big conference, trade show, webinar, or interview? Take advantage of the page banner to promote it. Marketers can use the banner to announce new website features, which sparks curiosity, and to drive traffic back to a platform that you own and have more control of. Amazon’s job websiteĮven though Amazon maintains a steady presence on LinkedIn, they have their own job board that they want applicants to use. The side-by-side, splashy images help users get excited and curious about their new product.īrands can use their LinkedIn banners to highlight new products and their exciting features. HP demonstrates how it “Keep Reinventing” its products with its latest innovative product. Customers can have an idea of the cool, smart people who will deliver the best services your company has to offer. It looks like a fun place to work, which can help attract job applicants.ī2B marketers can use images highlighting their employees to not only attract new hires but also to make their brand more relatable for potential customers. Magazine’s banner image is (presumably) highlighting their most valuable assets- their employees. It is a fun way to show your brand’s personality on LinkedIn. Marketers should consider displaying their company’s quirky mascot, logo, company pets, stuffed animals, etc. Google uses this type of colorful imagery throughout their LinkedIn page, which probably helps keep their audience engaged. It’s consistent with Google’s brand and its colors. The image is simple but very colorful and playful. Google’s Mascotīugdroid, the green android mascot, is displayed in different colors in Google’s LinkedIn banner. Marketers should also remember that most users are on their phones and make sure that the images in the collage are still legible on the smaller screens. But they should also make sure that the message doesn’t get lost because there are too many images or because the images don’t seem to be related. Marketers should definitely consider using a collage for better storytelling. audience that just entered the Summer season and will soon celebrate July 4th. Coca-Cola CollageĬoca-Cola delivers not 1 but 11 images highlighting their diverse customers and the idea of sharing a coke with your community. (Bonus: these examples are great for B2B marketers as well!) 1. We looked at how some of the most engaging brands on LinkedIn are using their company page banners and highlighted 9 creative things you can do with yours. With all the content that users see every day on social media, marketers have to always look for ways to stand out and deliver consistent branding. Your LinkedIn company page banner is one of the first things visitors see when they enter your page, creating a great opportunity to capture their attention with stunning visuals and powerful messages. ![]()
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